TAKE A STEP OUT OF THE ORDINARY WITH
Our Designs
Sara Hirsh founded the brand in 2015 with clear purpose – to harmonize tradition and defiance. Her constant aim is to honor the archetypical event, but also to transform traditional costume, into something that feels authentic and new. Bridalwear that feels eternal, yet contemporary, and a bit wild.
She aspires to design pieces that blend poetic romance and rebellious punk – for all those girls, who seek and enjoy dualistic beauty, who express themselves freely and strongly, who are not afraid to stand out in quiet elegance, brave enough to be who they chose to be!
WHERE ART MEETS
Crafts
At the heart of our craft is a commitment to unique designs and masterful craftsmanship. We create each piece from 100% pure silk, meticulously handcrafted to your exact measurements and personalized just for you. Our designs are not just bridalwear but timeless creations, blending luxury with comfort and sustainability, ensuring you feel as extraordinary as you look, both on your special day and beyond.
FROM OUR FOUNDER AND DESIGNER
Meet Sara
I’ve always considered myself part romantic, part punk. I loved mastering any craft just to break the rules, finding satisfaction in redefining norms and exploring creativity freely. Growing up in a multicultural family, I experienced diverse aesthetics, values, and traditions, which very early on gave me a broad perspective of different worlds – each with its unique aesthetic, values, aims, traditions, and sense of beauty.
This vibrant mix of Western European beauty, Eastern European history, and Middle Eastern mystique fueled my appreciation for duality and the unexpected. I was irresistibly drawn to the paradoxical concept that contradictory realities could harmoniously coexist, an idea that was nothing short of exhilarating.
I was captivated by Haute Couture, especially old French designers, and their intricate, unique craftsmanship. Fashion editorials became my window into visual storytelling, igniting my passion for design.
Cinema then became my sanctuary, where I absorbed every detail of storytelling through film. This passion led me to pursue a degree in film direction, ultimately merging my love for costume design and storytelling. Discovering bridalwear felt like everything connected – creating a costume for such momentous occasions became an honor and privilege.”
I hope and wish to every bride to feel her most authentic self – and choose her wedding look based on her inner principles, aesthetic and mood. My aim is truly only to create for all of you that want feel free, beautiful and special on your own terms. After all, my all-time favorite quote is that - Taste is having the courage of your own convictions! Be you and enjoy!”
- Sara